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Provocative insights, practical intel and curated content from the curious, ever-evolving crew at RAB2B.
You and your team are already familiar with buyer personas, essential for effective messaging and content creation. However, many B2B marketing teams aren’t fully leveraging advanced targeting, resulting in potential media waste and lower quality inquiries.
Watch the video to see how we use sketches to make magic happen at RAB2B.
Channel partner programs are frequently seen as merely volume and price-driven endeavors, a well-oiled machine running on autopilot. But the fact is, the sheer volume of transactions and the fine-tuning of pricing strategies create a complex and engaging landscape that demands constant innovation and adaptation.
As one of our data experts in our B2B marketing agency, I’m constantly fielding questions about data: how to harness it, analyze it effectively and leverage it to make a real impact for our clients and their complex customer journeys.